Michael Grimes, managing director and Co-Head of Morgan Stanley, plays the wingman in the mergers of social technology and Wall Street. He is rated one of the top dealmakers in the conjoining of technology and investment banking, and has been in control of several large initial public offerings. These IPO's include Google, Ancestry.com, and Linked-in. Mr. Grimes has courted the idea of the Facebook IPO for some time, but he did not push the deal. His patience may bring a large profit, with a Facebook IPO in progress.
The Facebook IPO Roadshow is currently underway with CEO Zuckerman peddling profiles for cash. The Roadshow is meant to encourage investors to buy up the idea of marketing users for pennies on the dollar then sell them on Wall Street for a profit. Even those with few friends on Facebook may feel like a whore after learning how cheap they turned tricks for.
Facebook's timeline format can help marketers follow what a user's current likes are, as well as their immediate social circle. This allows marketers to know where to place their ads, so they can get the greatest return for their advertising buck. Does it really matter if the user hates it? Who is paying the bills here? As a social network that generates a large profit, Facebook is ready to offer a stock option. The majority of Facebook's earnings currently stem from advertisements, while the rest stem from payment business.
If they keep growing in the payment business, they may someday give PayPal a run for their money. How does Facebook make money in the payment business? They take a thirty percent cut from the purchase of games such as Farmland and Mafia Wars, or other apps that allow folks to purchase credits with real money. What they don't do, is sell user information to third parties. It's curious though when a user receives an email from Amazon, suggesting they purchase a "Faster Pussycat" CD, shortly after they comment on a facebook page "Faster Pussycat?" Is an email considered personally identifying information? Things that make you go Hmmm.