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Sprites

7/31/2013

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“I’m ready when you are, just click on that big play button when you want to start.” – Maurice Levy (Publicis Grupe: Maurice Lévy's end of year greeting video)

Once upon a time, some singing, dancing elves trespassed upon an old shoemaker’s shop, to set him up with some sellable shoes.  In a similar sense, data mining has provided advertisers and their clients an opportunity to sell products.  In the tale of shoemaker, it seemed like an invasion of privacy when the elves let themselves in and took over the shop. The shoemaker never appeared to feel violated, as he was overwhelmed with joy when
he awoke to the opportunity they created for him.  In the case of data mining, tracking cookies allow an open door for the elves, but they’re not breaking into the marketer’s business so much as they are the consumer’s space.     

Consumer data is a gold mine for the advertising industry, as it not only assists advertising companies with online
ad placement, but also allows them to personalize it for the individuals they target, so they can effectively market their clients’ product.  Data mining is the way of the future, marketers can avoid focusing too much of their efforts on consumers who didn’t know they needed what the ad was selling.  The placement of an ad is most effective when it’s in the view of a consumer who doesn’t have to be sold on the idea that they need the product, but just reminded the product’s available when they’re ready to purchase.  
      
Omnicom and Publicis, two of the industry leaders in the advertising world, are taking the path of a merger to create the world’s largest marketing company. (Vega, 2013)  They don’t foresee there to be a conflict of interest by them representing various competitors once they merge.  There will be networks under their giant firm, representing the competitors, and who would know which networks to place with which clients better than the marketer that processed the data.  
  
Consumers may not be as overjoyed as the poor old shoemaker regarding the invasion of their space.  If major marketers weren’t constantly processing the personal information of individual consumers for the sole purpose of selling a product, consumers wouldn’t see all their previously viewed products popping up on Google and Facebook as a reminder that these products are still available to purchase.  Through data mining, the advertiser can decipher not only a consumer’s wants, but also whether or not they can afford it.  A day is soon to come when the consumer see’s the product they can’t live without, but the advertisement appears for the used version that individual can afford.  Don’t be insulted, only a great marketer knows what’s best for you.            

Works Cited
Publicis Grupe: Maurice Lévy's end of year greeting video. (12, 12 10). Retrieved 07 31, 13, from Ads of the World: http://adsoftheworld.com/media/online/publicis_grupe_maurice_levys_end_of_year_greeting_video
Vega, T. (2013, 07 28). Two Ad Giants Chasing Google in Merger Deal. Retrieved 07 31, 2013, from The New York Times: http://www.nytimes.com/2013/07/29/business/media/two-ad-giants-in-merger-deal-chasing-google.html?pagewanted=1&_r=0&smid=tw-share

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A Grand Illusion

7/17/2013

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“To support a stronger economic recovery and to help ensure that inflation over time is at levels consistent with our statutory mandate, the committee expects to maintain a highly accommodative stance for monetary policy.” – Ben Bernanke (Housing Recovery Federal Reserve Chairman Ben Bernanke , 2012)

Over the last few years, the fed has remained very accommodative with the rates set to encourage lending.  New steps are being considered to help homeowners rise above their sinking mortgage, such as principle reduction programs.  The senate is also working on a bill for the FHA, which would require them to hold more money in reserve to avoid taxpayer support.  The floor being laid must be clear and secure to make this a reality. 

The FHA came into play in 1934, when the housing market was in need of recovery.  This was during a period when there were more renters than home owners and mortgage terms were out of reach for first time buyers.  There may be some regrets in their structure, as their reserve account became non-existent when the housing bubble burst.  

The FHA getting another chance means less people will qualify with a tighter structuring in place for home loans.  Some changes that are being proposed include an increase in the down payment requirement for non-first time homebuyers as well as an increase in the premium cap charged to the borrower.  Lenders are responsible for more than a magician’s assistant; mistakes by an underwriter could place the responsibility on the lender when a loss occurs.  (Hopkins, 2013)

The principle reduction plan makes the homeowners the paid spectators, as they appear to be nothing more than innocent bystanders in a pool of underwater mortgages.  The plan for less foreclosures can only be established if the homeowners’ see that they must pay now, and keep paying.  A benefit to the principle reduction plan is more money in homeowners’ pockets.  This will hopefully lead to a future consisting of more than a clear plexiglass with paid spectators.  Once we learn how to walk on water, our economy will get back on track.  
    
Works Cited
Housing Recovery Federal Reserve Chairman Ben Bernanke . (2012, June 10).
Hopkins, C. B. (2013, 07 12). U.S. Senate FHA Solvency Measure Would Require Premium Increases. Retrieved 07 17, 2013, from Bloomberg: http://www.bloomberg.com/news/2013-07-12/u-s-senate-fha-solvency-measure-would-require-premium-increases.html

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Intergalactic

7/3/2013

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"Oh my. Space travel sound rather perilous. I can assure you they will never get me on one of those dreadful Star Ships." – C-3PO (Anthony Daniels) (The Phantom Menace)            
 
Well ahead of the 33rd century Star Wars’ setting, many are jumping aboard with opportunities in space exploration.  A Kickstarter project raised 1.5 million to launch its public telescope, the ARKYD 100. PayPal is working on establishing the most accepted form of payment in space.  Russia is leaning towards accommodations, and manned bases.  NASA is looking into the idea of robotic lunar landing.  Space tourism may only be an option for the wealthy at this point, but will grow more reasonable with each step we advance.  
 
The ARKYD telescope is meant to detect asteroids that can be mined for water and precious metals.  There will be multiple telescopes launched for this purpose, but the one funded through Kickstarter will be available to the public.  The launch is set for 2015.  Just send your request to their team, and they’ll aim the telescope and snap some shots. Planetary Resources is the company behind the ARKYD, and if you’re wondering what’s behind the name ARKYD, they were the droid suppliers in Star Wars.  (ARKYD: A Space Telescope For Everyone, 2013)

Visa may take you everywhere you want to be on earth, but PayPal is looking to be payment of choice for space tourists.  With our advancements in space travel, a day will come when you need to pick up a few items in the hotel gift shop that you forgot at home.  For the ladies, metal bikinis are a must, especially if your man is insistent on carrying a light saber on your space vacation.  The galactic credits standard is PayPal galactic, don’t leave home without it.  

Before there can be a hotel gift shop, there must be a hotel.  Russia has a plan in the works to put the first cosmic hotel in orbit by 2016. The hotel can accommodate up to 7 people for stays that range from 3 days to 6 months.  If you’re a fan of personal hygiene, you may want to hold off on booking this getaway as it’s a hotel with no showers.  For an individual to undertake the process of checking-in, they may need to complete a three month training depending what type of ship they arrive on. (Lam, 2011)  The room rates have not yet been released, but keep in mind the tickets to space have dropped from $20 Million to $250 thousand per person.   
 
NASA is looking at the technology of robotic lunar landing.  This could help make commercial moon landing a possibility in the near future.  A robot on earth is currently being controlled from the International Space Station.  This experiment is one of the first steps towards accomplishing the control of robots by remote on the moon.  This test leads into another, which will be human-robot interaction.  (David, 2013)                   
                                                                                                   
Most tourist destinations come with a standard greeting.  In Hawaii, we have “aloha!”  In France, we say “Bonjour!”  With so many new innovations in space exploration, our standard greeting in space is soon to become, “May the force be with you.”

Works Cited
ARKYD: A Space Telescope For Everyone. (2013, May 29). Retrieved July 3, 2013, from Kickstarter:
http://www.kickstarter.com/projects/1458134548/arkyd-a-space-telescope-for-everyone-0
David, L. (2013, June 30). Astronaut In Space Drives Robot on Earth, a First. Retrieved July 3, 2013, from Space.com: http://www.space.com/21785-astronaut-drives-robot-from-space.html
Lam, T. (2011, August 18). Russians unviel space hotel. Retrieved July 3, 2013, from CNN :
http://travel.cnn.com/explorations/life/russians-unveil-space-hotel-678591
Solovyov, D. (2013, July 2). Russia loses $200 million satellites as launch ends in flames. Retrieved July 3, 2013, from Reuters: http://www.reuters.com/article/2013/07/02/us-russia-space-rocket-idUSBRE96103W20130702
The Phantom Menace. (n.d.). Retrieved 02 July, 2013, from Destination Hollywood:  http://www.destinationhollywood.com/movies/starwars/moviequotes_starwars1.shtml

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    My banter was on current affairs and ran from 2011 - 2016. I currently enjoy writing satire and horror shorts.

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